During the course of a recent interview with Bloomberg Television, Twitch Interactive CEO Emmett Shear said that the company has plans underway to bring 'e-sports' - the online tournaments broadcast by Twitch - into the major leagues.

The disclosure about 201-founded Twitch video-game streaming site's plans with e-sports comes days after the $970 million acquisition of Twitch by online retail giant Amazon.

Asserting that "there's a potential for e-sports to be listed in that same pantheon as football and baseball in the states," Shear told Bloomberg Television: "A huge opportunity for Twitch is taking a step up and thinking how can we really blow this e-sports thing up."

With Twitch's new moves being worked out by Shear after the company's purchase by Amazon, the executive said during the interview that, with Twitch now being a part of Amazon, one of the key priorities of the video-game streaming service would be to invest in content and work with hardware suppliers for ensuring Twitch's integration into more products.

Earlier, in a last-week interview, Twitch's marketing head Matthew DiPietro had said that the company has taken "experimental" steps; and added that one of the key objectives is turn the Twitch site into a broader destination for video-game players with related content including documentaries and music.