Timepiece maker Timex is set to foray into the smartwatch arena with the launch of its 'Ironman One GPS+' smartwatch on Wednesday.

Targeted at runners as well as other fitness aficionados, the Timex Ironman One GPS+ smartwatch - which is already available for pre-order - will be priced at $400. The Timex smartwatch is a black and rectangular device, which most users will want to wear only when they are at the gym or on the running trail.

The Timex Ironman One GPS+ smartwatch is a self-contained sports watch which essentially gives the users the advantage of GPS location tracking, email-based wireless messaging, as well as systems for tracking their speed, distance, and position at all times. In addition, the device also allows users to notify their family and friends about their location.

The Ironman One GPS+ has a big color touchscreen and it connects to cellular networks via AT&T. The smartwatch - which is about the same size as the Nike Sport Watch or the Adidas MiCoach - includes one year of mobile data service.

According to the details shared by Timex, the Ironman One GPS+ smartwatch is water-resistant to 50 meters, and it can also serve as a Bluetooth MP3 player. The details about the battery life of the smartwatch have not yet been disclosed by Timex.