Tesco has agreed in the front of Justice Peter Kelly in the Commercial Division of the High Court that it will not display any sort of misleading price comparisons with rival Aldi. Not only this, it has also agreed to pay €150,000 to Aldi in the form of compensation.

Some of the many things, which Tesco cannot perform, are comparison of two same food products. Not only this, it can also not compare prices of things are similar in nature but have certain differences, like price comparison of dry dog food with moist dog food.

Alcohol is one of the other things that cannot be compared. Aldi said that they have made a lot of efforts to solve the matter with Tesco, but it did not work out. This is the reason that they had to knock court's door.

"The effect of today's undertakings is that consumers can expect and demand clear, transparent and accurate information on comparative advertising to enable them to make properly informed decisions", said Aldi.

It is not that they did not believe in comparative analysis, but the analysis should be correct. Moreover, it should be done within the parameters that have been set by the authorities concerned.