Microsoft recently announced a revamped design for its search engine "Bing", apparently to expand its market share to challenge the world's most popular search engine Google.
According to market research firm ComScore, Microsoft's Bing accounted for just 15.3 per cent share of the US market in March, considerably down from Google's 66.4 per cent.
In March last year, Bing's market share was 13.9 per cent as compared with Google's 65.7 per cent.
Figures show that Microsoft's Bing has been gaining popularity since its launch in June 2009, but it lags far behind Google.
However, Bing surpassed Yahoo in the US search market share this past March. While Bing accounted for 15.3 per cent share this past March, Yahoo could secure only 13.7 per cent share.
In March 2011, Yahoo's share was recorded at 15.7 per cent.
The latest revamp, which is the most significant revamp of Bing since its launch, incorporates popular social networks, such as Facebook, Twitter, Quora and Linkedin, which would allow it to offer the most relevant links from those social networks.
Bing's revamped version will be rolled out over the coming weeks and will broadly be available in the US in early June.
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