According to a recent Associated Press report, tech giant Google is apparently planning to foray into the wireless data market with the launch of a new wireless cellular network, which has been codenamed ‘Project Nova.’

Google’s reported move to launch a new wireless cellular service underscores an apparent effort by the Internet search giant to get more people on the Web. With the AP report revealing that Google plans to entice mobile customers by offering discounted wireless data plans, it is evident that the company aims to get the mobile customers to spend more time on the Web and, obviously, on the Google websites.

Under the ‘Project Nova’ initiative, Google will reportedly provide its wireless cellular service on the Sprint and T-Mobile networks. Google is in talks with the two wireless carriers with regard to the purchase of wholesale access to their mobile voice and data networks. If Google strikes a deal with Sprint and T-Mobile, it will become a mobile virtual network operator (MVNO).

The MVNO status which Google will achieve by leasing the wireless network of mobile carriers for profit will put the company in the same position as MetroPCS and Simply Mobile, which also depend on bigger carriers for their service.

However, since Google plans to work its wireless cellular service on Sprint and T-Mobile, the service offered by Google will be limited to the coverage zones of those two carriers, which are not as extensive as the coverage zones of their bigger rivals - Verizon and AT&T.