According to a TechCrunch report, social network Facebook is working on a new app - currently codenamed 'Moments' - which has been designed with the aim of encouraging private content sharing.

The new 'Moments' app will essentially make the content-sharing process all the more personal, as it will basically facilitate the Facebook users in easily sharing photos and other items with close family and trusted friends.

The TechCrunch report, citing unidentified sources, has revealed that the 'Moments' app will unfold a grid-like interface for the users, to enable them to securely share private moments with friends and family members.

Facebook's apparent objective behind developing the 'Moments' app is to help the social network's users who want to share intimate content with their close contacts, but are dissuaded from doing so because of Facebook's increasingly complicated privacy settings.

However, with Facebook having not yet confirmed the reported development of the 'Moments' app, the TechCrunch sources can evidently not say for sure as to whether or not the company will actually release the app, especially since several past internal Facebook experiments have never become public-facing products.