According to a recent announcement made by Facebook, the company has made some changes to its branded content and ad policies. The changes announced by Facebook indicate the increasing importance for Facebook to offer new ways in which publishers and creators can make money.

Announcing the new Facebook policies for branded content and ads, Dan Rose -- the company's VP of partnerships -- said that branded content on the social networking site will now be allowed to appear in all forms, provided that a simple verification process is completed by media companies and advertisers.

The changed policies announced by Rose imply that branded content can now be shared on verified Facebook Pages. This branded content, as per Facebook's new policies, can include "any post - including text, photos, videos, Instant Articles, links, 360 videos, and Live videos - that specifically mentions or features a third party product, brand, or sponsor."

As such, the changes which Facebook has made to its branded content and ad policies will largely affect the 'owners' of verified pages --- that is, big brands, publishers, celebrities and other influential people.

The changed Facebook policies also include the introduction of a tool which will facilitate the tagging of the sponsor behind the branded content. In addition, Facebook has also revealed that it plans to roll out support for live sponsored videos in the near future.