Pinterest has recently announced the launch of its own messaging feature which will enable the users to have one-on-one private conversations as well as group conversations about specific pins.

The new Pinterest messaging feature is now available on the Pinterest website and on the App Store for free. The feature is compatible with iPhone, iPod touch, and iPad running iOS 6.0 or later.

Pinterest has released an impressive video to promote the new messaging feature, which is being touted as an incredible way to plan projects, exchange ideas, and share discoveries around images "pinned" on the site.

The new messaging feature allows Pinterest users to send a pin to one or more of their friends, who can reply with their own pins or text messages. With pins sent within the messages being 'dynamic,' users can interact with those pins from within the conversation.

Noting that the new Pinterest messaging features also has the group-messaging functionality, Pinterest's product designer Tom Watson said, citing an example: "Say you're organizing a camping trip with friends - try sending Pins to the whole gang so you can figure out where to go and what meals to make. If you need a reminder of who's bringing what, just pull up the conversation right from your notifications."