After having recently announced that the Glass futuristic eyewear is being made available for public retail in the US, Google has now announced that it is hiring retail authority Ivy Ross, the Chief Marketing Officer of Art. com.

Ross has been hired by Google to head the company's Glass smart eyewear team. Google's appointment of Ross - who has vast experience in design and marketing - essentially underscores a noteworthy move which will facilitate the company in marketing the Glass device to the masses.

Harvard-trained Ross has a non-technical background; and has worked with companies like Calvin Klein, Swatch, Gap and Coach, among others. Ross' most applicable experience to Google Glass is her stint at Bausch & Lomb's Outlook Eyewear as the VP of design and development.

At Google, Ross will apparently make use of her experience in design and marketing to focus on breaking the stereotype image which the Glass device is largely associated with.

Describing Glass as an "especially cool" device, and expressing her excitement at joining the Google Glass program, Ross said in a recent letter to 'Glass Explorers': "I'm just getting started on Glass, but, because of all of you, and your thoughtful and smart feedback, I feel like I have an incredible head start."