The Google-led newly released ‘Get Mobile’ or ‘GetMo’ initiative in the UK now has a confirmed vendor – the mobile technology company, The MoBank Group. The initiative is chiefly dedicated to offering a helping hand to the UK businesses by offering them tools and resources for giving a more mobile-friendly edge to their websites.
With the ‘GetMo’ initiative largely aimed at facilitating the businesses in making the integration onto m-commerce by providing the recommended technology and expertise to them, Google has confirmed MoBank – which is a supplier in the m-commerce space – as a vendor for the UK section of the initiative.
With its marked presence throughout the entire m-commerce chain, MoBank boasts the capability to make integration onto mobile fast, simple and secure, primarily because of the fact that it is the only European mobile technology provider which supplies this complete service --- from mobile site build through to merchandising and completely secure mobile payments.
According to The MoBank Group’s CEO Dominic Keen, MoBank’s cost effective, low investment, and light touch mechanism onto mobile has improved the accessibility of m-commerce to businesses.
Further pointing to statistics which reveal that “over 15% of all online traffic is now coming from mobile,” Keen said that “retailers that use websites which don’t adequately support mobile transactions are losing the equivalent to one day of business per week.”
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