In a move which marks the fulfillment of MTN's earlier commitment to improve the MTN Play experience of the users and to deliver digital products and services, the company has recently launched a revamped MTN Play content portal - www. mtnplay. com - which brings along a number of enhancements.

The upgraded MTN Play portal - which is now live in Ghana, Rwanda, Uganda, and Zambia; and will soon hit the other MTN markets as well - caters to a wide array of mobile phones and operating systems, including the most basic handsets as well as the high-end smartphones and tablets.

According to MTN Group chief commercial officer Christian De Faria, the MTN Play upgrade in line with MTN's assertion that developing markets will be able to usher in a new world order - bringing along the accessibility to education, financial services and entertainment content at the mere click of a button - only if their focus on digitization is strong enough.

Describing the revamped MTN Play as `much more than a digital portal for music,' Faria said that the main enhancements that have come aboard the portal include a new and increasingly attractive look; improved usability; trouble-free site navigation; and better categorization of content, along with end-user customisation and flexible payment options.

Pointing to these improvements, Faria said that the revamped MTN Play has truly become "a one-stop shop that represents the very best of what's available locally and abroad."