Social network Facebook announced the official rollout of its new tool -- called 'Canvas' -- for advertisers, unfolding an immersive mechanism for companies to reach out to consumers from within the popular social networking site.

The official launch of Canvas was announced by Facebook chief creative officer Mark D'Arcy at the New York Office of the company. Canvas is a simple-to-use, self-service tool in Power Editor. App developers can use the tool for creating News Feed ads for iOS and Android users.

Announcing the launch of Canvas, Facebook said that the full-screen immersive advertising product is now available to all advertisers that create ads aimed at the users of iOS and Android handsets.

Describing Canvas as "a new space for big ideas," D'Arcy said that the new tool for advertisers has been "designed, invented and inspired by Facebook's relationship with the creative community." Facebook began working on the Canvas development process in November 2014.

Facebook claims that the rollout of Canvas will unfold a "fully customizable digital space," on which big as well as small advertisers will be able to build multimedia stories, by amalgamating text, photos, video, and call-to-action buttons in a fully immersive environment for users.