On Tuesday, bigwig South Korean device manufacturer Samsung opened what it calls a "technology playground" -- named ‘Samsung 837’ -- in New York; to enable customers to check out the company’s latest devices.

The newly-opened ‘Samsung 837’ digital playground gets its name from its location --- it is situated at 837 Washington Street in Manhattan. At the new outpost, Samsung will essentially showcase a wide range of its products, though customers will not be able to purchase the showcased products.

As such, unlike the retail stores of tech biggies Apple and Microsoft, the ‘Samsung 837’ center will not be a ‘store.’ Customers who want to purchase the products showcased at Samsung 837 will be directed to third-party stores or online.

The products which Samsung is attractively showcasing at the Samsung 837 ‘technology playground’ at launch range from ‘smart’ refrigerators to the company’s forthcoming Galaxy S7 handsets, and from LCD displays to virtual-reality headsets, among a host of other devices.

Moreover, at Samsung 837 tech playground, Samsung will also carry out some basic repairs of devices - like replacements of damaged screens – and will also conduct workshops and one-on-one tutorials. The center will open from 11am-9pm Monday-Friday; from 10am-10pm on Saturday; and 10am-8pm Sunday.