Apple dominated smartwatch market in Q4 2015 with 63% share

According to the latest smartwatch-related statistics released by retail data firm Strategy Analytics, tech giant Apple dominated the smartwatch arena -- with its Apple Watch smartwatch -- in the 2015 fourth quarter; followed by Samsung.

The figures shared by Strategy Analytics have revealed that Apple sold nearly 5.1 million units of its Apple Watch smartwatch in the October-December 2015 quarter; thereby grabbing a market-leading 63 percent share of the smartwatch market worldwide.

Samsung was placed in the second spot in terms of smartwatch sales in the 2015 fourth quarter. The company’s smartwatch sales during the quarter stood at approximately 1.3 million, enabling it to capture 16 percent of the global smartwatch market.

The latest Strategy Analytics data also reveals that Apple and Samsung together accounted for nearly 80 percent of the smartwatches shipped across the world during the 2015 fourth quarter, which marked the year’s holiday shopping season.

Overall, going by the Strategy Analytics figures, the worldwide sales of smartwatches witnessed a whopping 316 percent year-on-year increase -- from 1.9 million units to 8.1 million units -- in the 2015 fourth quarter. The growth recorded by the smartwatch market was largely led by North America, Western Europe, and Asia.


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