Bigwig social network Facebook has revealed in a Wednesday announcement that, with effect from April 12, 2016, the company will turn its ‘Instant Articles’ format into an open platform, so that it can be used by all publishers across the world.
In an announcement of the forthcoming move which will coincide with Facebook’s Developer Conference scheduled for April 12, the company said that all publishers worldwide will soon become a part of its Instant Articles program.
The Instant Articles program -- launched by Facebook in May 2015 -- hosts articles directly on Facebook, rather than redirecting the users of the social network to the websites of different publishers. As such, the websites of the partnering publishers load faster inside the Facebook app.
With Instant Articles set to become an open platform, publishers from all over the world will be able to generate Instant Articles on Facebook, by using the social network’s documentation to configure Instant Articles on their own.
In reference to the imminent expansion of the Instant Articles program in April, Facebook product manager Josh Roberts said in a blog post that Facebook’s objective behind the launch of Instant Articles, from the outset, was “to open up Instant Articles to all publishers,” and added: “We’re excited to be able to do that in a way that makes it fast and easy for all publishers to reach their audiences on Facebook.”
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