On Wednesday, ephemeral messaging service Snapchat announced a new feature called 'Memories' which basically works like an in-app camera roll. It gives Snapchat users the ability to store Snaps as well as Stories within the messaging app, so that they can be viewed or re-shared later.

Announcing the new 'Memories' feature, Snapchat said that the feature will be rolled out to users in the coming weeks.

The new 'Memories' feature launched by Snapchat will not only enable users to save their photos and videos more easily, but will also, for the first time, facilitate them in sharing photos and videos captured outside of the app.

As such, the new 'Memories' feature will be a useful addition for Snapchat users as it will give them significantly greater flexibility in the manner in which they share photos and videos within messaging app.

Highlighting the fact that the 'Memories' features unfolds a more streamlined way for users to save their photos, and even share the photos they have already clicked, Snapchat said in a blog post published on Wednesday: "Memories is a new way to save Snaps and Stories on Snapchat. It's a personal collection of your favorite moments."