In a Wednesday report, Creative Strategies analyst Carolina Milanesi said that tech giant Apple's inclusion of the iPhone and the iPad Pro in this year's back-to-school promotion is an apparent indication of the company's efforts towards managing a dwindling smartphone market as well as a steadily-declining tablet market.

The annual back-to-school campaign was commenced by Apple in June. As part of the campaign, the buyers of most of the Mac models are being given Beats headphones by Apple, as are the buyers of any variant of the iPhone 6 and iPhone 6S series, and any iPad Pro model.

Since the iPhone and iPad were not among the eligible purchases for the back-to-school promotion in 2015, the inclusion of the devices in this year's back-to-school promotion is noteworthy.

Specifically, the iPhone models included in the 2016 back-to-school promotion include iPhone 6, iPhone 6 Plus, iPhone 6S, and iPhone 6S Plus. The iPad Pro models included in eligible purchases for this year's back-to-school promotion are the 9.7-inch iPad Pro and the 12.9-inch iPad Pro.

Asserting that Apple has put the iPhone and iPad Pro in the promotional bucket for the 2016 back-to-school session in order to drive the sales of the smartphone and the tablet, Milanesi said in an analysis published on Tech. pinions on Wednesday: "Apple enters Back to School 2016 in a very different market dynamic and the promotions reflect that."