In a recent announcement, Twitter has said that it is launching a new companion app – called ‘Engage’ – to enable its users to know the people who are following their campaigns and activity on the popular microblogging platform.

Announcing the new ‘Engage’ app, Twitter said that the app has been launched to all its users this week. However, as of now, the app is available only to the users of Apple’s iOS mobile platform, and only in the US.

About the launch of the new ‘Engage’ app, Matt Dennebaum -- Senior Product Manager at Twitter -- said in a recent blog post that the app will basically offer “real-time data and insights” to users, allowing them to get a big-picture idea of the people behind their follower count.

Sharing further details about the ‘Engage’ app, Dennebaum elaborated that the users will get a notification every time a follower tweets at their account; and will be provided a detailed dashboard of statistics for their perusal.

In addition, users will also be able to know the number of likes, retweets, mentions, and impressions they have notched up in a particular time frame, as well as weekly totals and percentage changes. For additional granularity, users will also be able to track the performance of GIFs, photos, videos, and “other Twitter” activity separately.