According to a Thursday blog post on streaming giant Netflix's corporate website, the company will intensify its efforts to prevent subscribers from accessing content in countries in which the Netflix service has not been licensed for viewing.
The announcement implies that Netflix will prevent the use of service unblockers and VPNs by subscribers who try to hoodwink the company about the location from which they are connecting to the streaming platform, in an effort to gain access to its full US complement of programming.
With regard to the move announced by Netflix, David Fullagar - the company's VP of Content Delivery Architecture - said that, with Netflix's global reach having expanded to as many as 190 countries, the streaming giant now has to deal with an increasing number of geographic content licensing issues.
As such, with service unblockers and VPNs enabling Netflix subscribers to fool the company into believing that they are in a different location, Netflix now plans to use technology for thwarting proxies and other mechanisms for unblocking the precise location of a subscriber.
Fullagar said in the blog post that, over the next few weeks, Netflix subscribers who use proxies and service unblockers will be able to gain access to the streaming service only "in the country where they currently are;" and added: "We are confident this change won't impact members not using proxies."
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