In an announcement made at the San Diego Comic-Con on Thursday, tech giant Google said that it is rolling out a new Android feature – called ‘Bubble Zoom’ – which, with the help of machine learning, will facilitate comic book fans in reading comics on mobile devices.

In announcing the new Bubble Zoom feature, Google said that it is rolling out the feature on the latest version of the Google Play Books app for Android.

Initially, the Bubble Zoom feature will be available for Android as a technical preview, on the complete collection of Marvel and DC Comics volumes for sale in the Google Play store. To people who do not have Marvel and DC Comics volumes, a 50 percent discount is being offered by Google for select DC and Marvel titles purchased from the Google Play Books store before July 24.

The Bubble Zoom feature has the capability to recognize speech bubbles in comics which are read on smartphones or tablets. The feature essentially enables the users to enlarge the bubbles one tap at a time, so that the entire page artwork is unfolded to them, while they are still able to follow the storyline without squinting.

Meanwhile, so far as the underlying technology behind the Bubble Zoom feature is concerned, Google has revealed that the feature uses artificial intelligence algorithms which are capable of identifying the elements on a printed page.