On Wednesday, Las Vegas-based tech firm Integrity Vehicle Solutions formally announced the launch of a new smartphone app dubbed 'Ride Genie' --- the first and only approved mobile e-hailing app in Las Vegas.

According to the Las Vegas Review Journal, the new 'Ride Genie' mobile e-hailing app will give the customers the ability to gain easy and convenient access to taxis and limousines, as well as other vehicles like sedans and SUVs.

As per the details shared by Integrity Vehicle Solutions' CEO Mark James, the company is hopeful that, in the coming weeks, 80 percent of the limousine fleet in Southern Nevada will be enabled with 'Ride Genie' technology, which will also be widely used by and taxi cabs.

At launch, 'Ride Genie' has already come aboard a total of 400 vehicles - limousines, taxis, black cars, and SUVs - which has signed up for the technology.

The 'Ride Genie' app essentially enables the users to hail a Ride Genie-enabled vehicle and then track it on a digital map as it approaches their location --- a feature which is fairly akin to what ride-sharing companies like Uber and Lyft offer to their own users.

Pointing out that Uber and Lyft have made it possible for Integrity to develop and launch its 'Ride Genie' e-hailing app, James said: "They have really created a fervor around, 'Why isn't there an app here'?"