According to a Wall Street Journal (WSJ) report, struggling handset maker BlackBerry has worked out a deal with e-commerce giant Amazon, for pre-loading its handsets running BlackBerry 10 (BB10) OS with the Amazon Appstore for Android.
The report revealed that BB10 devices will come pre-loaded with the Amazon Appstore for Android, from fall this year.
The WSJ report implies that BlackBerry is apparently looking for expedient solutions to its problems, rather than make attempts to bring about improvements in its own app development ecosystem.
As a result of the pre-loading of the Amazon Appstore for Android on BB10 devices, users of BlackBerry handsets running BB10 OS will get instant access to Amazon's library of games and apps. In addition, BlackBerry's own app store will also continue to function alongside the Amazon Appstore.
The deal between BlackBerry and Amazon means that game developers that have signed up with Amazon may not have to tweak their apps for running them on BlackBerry devices.
With regard to BlackBerry's deal with Amazon, BlackBerry CEO John Chen told WSJ: "Given I want to financially turn around the company and focus on the enterprise space, this is perfect for us."
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