According to an announcement made by Facebook on its Newsroom feed, a new scheme is being introduced by the company to filter its News Feed, so that spam stories can be curbed significantly.
The new effort by Facebook to reduce 'spammy' content is apparently a result of users' frequent complaints that spam feeds continue to find their way into News Feed on a daily basis. Since most of the spam stories are published by Facebook's Pages feature, they calculatingly try to find wider distribution.
About its new scheme to filter News feed to reduce spam stories, Facebook said that it will start targeting stories on Pages which manipulate content to seek interaction of users, by liking, sharing or commenting.
Facebook added that, via the new scheme to filter News Feed, it will essentially aim to rid feeds of spam-like behavior. The company also said that spam-like unsolicited behavior was largely tapped by three main categories --- 'like-baiting', excessively circulated content, and spam links.
Facebook said that it has already carried out the testing of the new scheme; with user responses in early testing being overall positive. The social network also added that, in the coming months, publishers of spam stores will find their content devalued, and a loss in circulation. As a result of reduced 'spammy' content, Facebook users will be able engage with stories which are relevant and significant to them.
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