Australia has set example by introducing plain packaging for cigarettes. One of the many countries enticed by the move was the UK. In late 2013, it even announced to likely follow plain packaging rule.

Sir Cyril Chantler, a British medical doctor, has carried out a review which has led British Health Minister Jane Ellison to proceed with introduction of standardized packaging in the nation. Ellison said in parliament that Sir Cyril's review has made the case to be quite a strong and convincing that standardized packaging would have a positive impact on public health.

"I am therefore currently minded to proceed with introducing regulations to provide for standardised packaging", said Ellison. The government would first publish draft regulations and will then conduct a final consultation.

Sir Cyril Chantler has affirmed that branded packaging has brought a rise in tobacco consumption. He visited Australia to study the effect of banning brands and how it has changed smoking habits.

He affirmed that a number of things took place at that moment, including tax rise. Separating them and evaluating them would take a lot of time. But he was confident about what he said about branded cigarettes.

It was said that the introduction of plain packs in Australia would bring a rise in counterfeiting. But the expert said such a thing did not take place. His review team met with British American Tobacco's Mark Connell and he admitted that increase may be witnessed in counterfeit standardised packaging.

Labour's shadow Public Health Minister Luciana Berger said consultation means that the government is taking more time. The opposition party has been criticizing the government for continuously delaying the plan of introducing plain cigarettes.