n a move which underscores Google's attempts to pin down promising high-tech start-ups in Israel, the company launched its start-up incubator - dubbed `Campus Tel Aviv' or, simply, Campus TLV - in Tel Aviv on Monday.

The Campus TLV start-up incubator launched by Google is essentially aimed at creating a center for the entire high-tech industry in Israel; and will occupy the Electra Tower's one complete floor area of 1,500 square foot (or 140 square meters).

At the campus TLV facility, regular events will be held for local entrepreneurs, who will be able to avail the advantage of getting in touch with the Google officials as well as other experts from the technology industry.

In addition, the facility, which Google is describing as an "innovation hub" for most of the Israeli startups, will also host `Launchpad' - a free two-week boot camp in which selected early stage startups will participate. The `Launchpad' camp will help nearly 100 promising Israeli startups every year.

The Monday launch of Campus TLV was attended by Israeli Prime Minister Benjamin Netanyahu, who lauded the country as the "startup nation"; and said: "The world is flying fast, and we're leading the way."