On the basis of its projections that Samsung Electronics will retain its top-notch spot in smartphone unit sales during the coming two-year period, Fitch Ratings has recently affirmed Samsung's rating at 'A+'/Stable.
Fitch's recent rating for Samsung is the highest among the agency's Asia-Pacific portfolio of rated technology companies; and is probably an upshot of the fact that Samsung's market share of smartphone unit sales has increased to a market-dominating 31 percent, from a mere 3 percent share in 2010.
Samsung's `A+'/Stable rating from Fitch is apparently a reflection of the agency's viewpoint that, despite competition from Apple, Samsung has the ability to continue the production of impressive new devices in diverse sizes and price points.
In addition, the Fitch rating seemingly also has a lot to do with Samsung's capability related to technology leadership in key smartphone components - like including screens, processor and memory chip technologies -, as well as its broad acceptance of the Android operating system.
Fitch anticipates that Samsung will be able to maintain its top-ranking position, in terms of annual unit sales, for the next two years because the company currently offers a notably wide range of smartphone models, and can, hence, more effectively penetrate the developed and the developing markets.
Moreover, Samsung also continues to make significant advances as the undisputed leader for key smartphone components; thereby reinforcing the possibility that its future handsets could be equipped with cutting-edge technology.
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