In what clearly is an attempt to benefit from the opportunities linked to the newest trends in e-commerce, mega corporation Wal-Mart Stores Inc. marked its foray into the apps arena on Wednesday, with the release of its first social
-networking app.
The Facebook app is dubbed `Shopycat’ and had been released by @WalmartLabs, which is Walmart’s seven month-old in-house nerve center that chiefly focuses on innovations in the social and mobile retail space.
The Shopycat social-networking app has essentially been designed with the aim of helping the shoppers – both holiday and everyday-occasion shoppers – avoid hectic shopping nightmares and recommending to them the most suitable gifts for friends and family members.
The Shopycat app, which has been launched just in time for the holiday season, basically makes use of data from Facebook pages to guess the top 10 friends of a user. On the basis of this estimate, as well as the interests- related information that these friends share on the social network, the app then recommends the best gifts that a user can give to his/her friends.
Revealing that the tricky `gift giving’ process was the first concept that the @WalmartLabs unit focused on because of its intrinsically social angle, @WalmartLabs co-founder Venky Harinarayan – Senior VP of WalMart Global eCommerce – describes the Shopycat app as the first step in what evidently is a “very strategic area” for the entire industry.
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