Adobe acquires private creative consultancy firm Ideacodes

In a Tuesday announcement, Adobe revealed that it has acquired private creative consultancy firm Ideacodes, which will be amalgamated with the company's ever-growing Creative Cloud division.

Nine-year-old Ideacodes digital agency is based in San Francisco; and it chiefly focuses on the user experience on smart apps, digital products, and online communities.

Adobe's Ideacodes acquisition deal - the financial terms of which have not been officially disclosed - comes close on the heels of the company's last-week purchase of New York-based mobile app design startup Thumb Labs.

With Adobe having described its Ideacodes merger as a second recent "acqui-hire" by the company, both the latest acquisitions clearly underscore Adobe's apparent plans for its Creative Cloud division.

While the detailed specifics about the future of Ideacodes at Adobe have not been disclosed by Adobe as yet, the "acqui-hire" of Ideacodes will result in the joining of the digital agency's co-founders - Emily Chang and Max Kiesler - as creative directors for Adobe's Creative Cloud team.

Moreover, Jeff Veen - VP of product management for the Creative Cloud department - suggested in a prepared statement that Ideacodes' resources will supply significantly much more support for creative professionals on a worldwide basis.


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