According to social media news website Mashable, Facebook has threatened to file a lawsuit against an Israeli entrepreneur who legally adopted the name of the social networking site’s CEO Mark Zuckerberg on December 7.

The Israeli entrepreneur in question was born Rotem Guez, and, as per the information shared by him, the legal change in his name had been made essentially as a publicity stunt to plead with the company that it should not take any legal action against him. He had, in January, sued Facebook after his profile was shut down by the social network.

Going by the Mashable report, Guez has co-founded a social marketing firm, Like Store, which sells companies Likes for their brand pages. Guez’s Like Store essentially aims at improving the online reputations of companies by offering the Facebook users free content which can be accessed only by clicking the “like” option on the profiles of the companies.

Guez is being pressurized by Facebook to shutter his online business on the grounds that it is illegal, as it breaches Facebook’s Terms of Service by engaging in the sales of brands fans. Facebook has instructed Zuckerberg II to wind up his business and never return to the social network for any reason.

Meanwhile, in the wake of his recent name change, and his plans to change his family name as well, Guez has been telling Facebook that in case the company decides to sue him, it will “have to sue Mark Zuckerberg.”