Entertainment giant Walt Disney Co. has been granted a new patent -- US Patent No. 9,393,697 -- related to foot recognition technology, which can apparently by used by the company for improving the guest experience at its theme parks. The company, however, has no immediate plans to use the technology.
According to the patent documents, the foot recognition technology patented by Disney has the capability to track visitors to its theme parks through their feet.
The technology will specifically enable Disney to amass information on the guests to its theme parks by photographing their shoes when they enter the park, and re-photographing them at different points all the way through their visit.
Describing the process of photographing and re-photographing the guests’ shoes as a process of “acquiring and reacquiring guests”, Disney said that the use of shoe-level cameras at strategic locations across the theme parks will allow the company to get insights about the park’s most popular rides as well as about the paths taken by the guests to reach the rides.
Asserting that foot recognition technology can be used at theme parks, amusement parks, sporting events and other entertainment venues, Disney said that the technology can also be used for enrolling guests in a venue and by a robot that interacts with guests.
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