During the course of a recent interview with Billboard Magazine, Steve Jobs' biographer Walter Isaacson has offered some insight into Apple's rumored acquisition of high-end-headphones maker Beats Electronics in a $3.2 billion deal.
With Apple and Beats are likely to announce the rumored acquisition this week, Apple's decision to acquire Beats has apparently puzzled many people, especially since Apple already has popular products like iTunes and iTunes Radio.
About Apple's evident reasons behind the Beats acquisition move, Isaacson told Billboard that he speculates that Apple will benefit from the fact that the Beats takeover will bring names like Jimmy Iovine and Dr. Dre - the Beats co-founders - on board.
Noting that Apple is apparently interested in acquiring Iovine's industry clout, Isaacson said that since Iovine and Dr. Dre will join Apple, the tech giant will clearly have the requisite industry connections for striking noteworthy deals for the company's forthcoming TV products.
According to the Billboard report, Isaacson asserted that, in his opinion, Apple's rumored acquisition of Beats could be more about content - and Iovine - than Beat's hardware and software.
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