Sports equipment and Shoe manufacturer Adidas has shared information regarding its new app - called 'Photo Print' app - on its Instagram page, via a 15-second video.
The 'Photo Print' app is scheduled for launch on iOS and Android users in August. It will enable shoppers to customize the design of Adidas's ZX Flux style trainer, which is a part of the company's miAdidas brand.
With the help of the Photo Print app, shoppers will be able to print ZX Flux trainers with images taken on their mobile handsets. To put it differently, the app will allow users to custom design ZX Flux trainers with their own Instagram photos.
About the new 'Photo Print' app, Adidas said that the app will essentially enable users to add their favorite and best photos to the ZX Flux trainers; thereby resulting in the creation of their exclusive one-of-a-kind trainer which no one else in the world will own.
Claiming that the possibilities with the 'Photo Print' app are "limitless," Adidas said in the teasers posted on the Instagram page: "Are you ready? Take the #ZXFlux to the next level with the ultra-innovative print app from #miadidas. Print your favorite photos straight onto one of 2014's hottest silhouettes and make a statement on your sneakers like never before."
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