As per the journal Pediatrics published research, it has been unveiled that professional athletes promoting different food and drinks have been passing mixed messages to children.
The research has been carried out by a group of researchers from the Rudd Center for Food Policy and Obesity in New Haven. The research findings have led study researchers to raise concerns over the same.
In order to reach at the above given result, lead researcher Marie Bragg with her co-authors carried out an experiment. The research included the assessment of products in which study researchers found that 79% of the 62 products promoted by athletes were not healthy.
They were filled with calories and were quite poor in nutrition. After knowing the same, study researchers want that authorities concerned should assess these products before they advertised to children.
"The promotion of energy-dense, nutrient-poor products by some of the world's most physically fit and well-known athletes are an ironic combination that sends mixed messages about diet and health", affirmed study's authors.
It is the moral obligation of professional athletes that they should promote health. If they are being offered endorsements, which are not at all healthy for public's health then they should refuse taking such advertisement contracts.
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