A US advertisement by the Verizon commercial has brought into notice the prevalence of gender stereotyping on young women and its impacts that follow. The advertisement largely showed how parents and society with the intention to demonstrate care and love for the daughters inadvertently send the message that she is incapable.

This was backed by statistics of the (American) National Science Foundation that revealed that 66% of 4th grade girls enjoy science and math but by the time they do their majors only 18% are left in this category. During her development from toddler to adolescence and throughout, a girl has to come across words of caution like "Who's my pretty girl?" or "don't get your dress dirty" or "Be careful with that" or "Why don't you hand that to your brother?".

All such words are spoken out of concern and care as parents consider their daughters delicate and pretty but eventually over the years all this will send a message to the girl that she is incapable.

Though none of the parents have any intention of discouraging the girl but these simple statements continue to engage with girls on a superficial level. That is in a way just focusing on how the girl's appearance is and not on the brains that she has.

Reshma Saujani is the founder of Girls Who Code and is also the narrator of this advertisement which is formed by the partnership of Verizon and Makers. She states that the effect of the choice of language on young girls cannot be denied and she further says that it is high time we told our girl that she's pretty brilliant too and not just pretty.

Kasey Edwards, the author of 30-Something and the Clock is Ticking, said , "If family, friends, shop assistants, complete strangers and even Santa, only remark on how girls look, rather than what they think and do, how can we expect girls to believe that they have anything more to offer the world than their beauty?"