Austrian Airlines faced many challenges while working on a global online advertising strategy to increase its sales and revenue.

One of the main challenges was that the Airlines required promoting itself on global level, where it is not promoted at all, even after being a great success at domestic front. Due to the lack of brand awareness at global level, the communication campaigns had also not been able to deliver wonderful returns in terms of more brand awareness and sales.

To add more to the problem, reconstructing process undertaken by the company and few internal matters made airlines to get critical media coverage.

Finally the airlines had to choose the option of an additional tool for its current advertising campaign. This aimed at promoting the airlines in the established markets as well as in the markets where airline does not have a great impact. This goal could be achieved only by a very creative, flexible and appropriate communication strategy, as the message to be drafted was for different markets. This online campaign hence, targeted 20 markets in Europe, North America and Middle East.

This efficient campaign made use of fare aggregators (travel search engines) in order to be present among the lowest fare offering airlines. With various other strategies in combination, the Airlines have finally been successful in increasing its sales with a significant rise of 16 % in the online sales and higher revenue.