Researchers have stated that dropping the idea of drinking in January will not yield any benefit as having alcohol the rest of the year and not this month will not clean your system.

Often people give up drinking for a whole month as a New Year resolution but medics state that the idea is medically futile.

As the idea of taking up the DIY detox schedule begins, attempts to let people know about how the liver actually gets damaged are being planned through roadshows to attract public attention. The plans are being made by the British Liver Trust.

Dr Mark Wright, a consultant hepatologist at Southampton General Hospital, claims that due to a false sense of security being set in, short-term abstinence can be damaging.

He said, “Detoxing for just a month in January is medically futile. It can lead to a false sense of security and feeds the idea that you can abuse your liver as much as you like and then sort everything else with a quick fix.”

According to Andrew Langford, chief executive of the British Liver Trust, it is better to restrain from drinking for a few days every week throughout the year rather than not drinking only in January.