Need to "De-Glamourise” Smoking: Professor Ian Olver

There seems to be no end to rising lung cancer cases, but the fact that women are more at a risk of lung cancer has shocked one and all. It was found in a recent report by the Australian Institute of Health and Welfare that more women are being identified with lung cancer as compared to their counterparts. It was told that among women, lung cancer has increased by as much as 72% while men are facing drip of 32% between 1982 and 2007.

With shocking report making reverberations in the contours of the society, it’s being believed that a lot needs to be done to ensure that women can get rid of such unhealthy practices. The author of the research is of the opinion that this startling difference must have been triggered from the smoking rate in the middle of the 20th century. It was told that smoking rate among men faced drop while for women, it rose significantly.

In response to the shocking report, Cancer Council Australia has come into picture and called for immediate attention. It was told by the chief executive, Professor Ian Olver, that there is dire need to make smoking more “de-glamourise” so that women can be keeping away.

There has been recent shift in the perception where women have found smoking as part of their style statement, but on the other hand, they have largely ignored the dark side of getting hooked to smoking.

“The rate of smoking among Australian teenagers aged 14 to 17 is higher for girls than boys, so it’s important we remove the glamour that some young women associate with smoking”, said Ian Olver, while asserting that makers have splurged too much on ensuring that more and more consumers are getting attracted towards their marketing schemes.


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