Ben Carter, executive director of the Dallas Safari Club, claims that the event is strictly about the conservation of the Rhino. The Rhino are hunted daily by hunters, as per Al Jazeera's Jonah Hull.

The organization has declared a plan on Friday to auction off one permit permitting the winner to hunt a single black rhino in Namibia. The objective is to raise a million dollars, or $250,000 minimum.

"Poachers come by helicopter and dart a rhino from the air with a powerful tranquilizer, a drug three thousand times more powerful than morphine", said Hull. Rhino parts are sold in market of Asia and are a profitable business. The buyers there believe in their unique healing powers. This also comprises of the ability to cure cancer, according to Al Jazeera.

The mortality rate of Black rhinos is very high. Out of a population of 2,000, producing three rhinos over a two or three years has no impact on the health of the rhino herd. Some animal rights groups are not in favor of the auction. This type of auction also took place in the year 2009 and raised $175,000 for the Namibian Game Products Trust Fund.

The auction will take place at the Dallas Safari Club's annual convention from starting from January 9 to January 12 of next year.