As per reports, a sports retailer named Sports Direct has bought more than 51% stakes in two of the European sporting goods retailers named Sports Eybl & Sports Experts.

It emerged that the acquisition was made by the owned subsidiary Sportsdirect. com Retail. As a result Sports Direct will invest about _30m in subordinated debt with majority of the same paid to the Eybl, based in Austria.

It has paid _10.5m to the Sports Ebyl. The retailer owns the rights to buy the remaining stakes from the Austrian firm in EAG for _15.5 million for five years after completion. Also, the Ebyl family has rights to give away the rest of its shares to Sports Direct for _5m in EAG.

The two companies being acquired by Sports Direct have 25% of the share in the market collectively. However, individually Sports Direct has bought 60% shares in Sportland International Group (SIG). Founded in 1995 as a wholesaler, SIG runs the the Sportland, Sportland Outlet, Timberland, O'Neill, Nike and Nike Outlet retail chains in Estonia, Latvia and Lithuania.

"Expected benefits from these investments include increased scale for our international business, growing international awareness of our group brands and additional expertise in specialist product categories such as winter sports", said Dave Forsey, the Chief Executive of Sports Direct International.