Singling out tech biggie Apple Inc and automaker Volkswagen AG in its annual corporate malpractice exposé, state-run China Central Television (CCTV) said in the late Friday-telecast "3:15" investigative special that both the companies were being unfair to consumers.

The CCTV's "3:15" show - which has, in the past, named and famed several leading companies of the West - highlighted the fact that Apple's customers in China were not being given the same post-sales service as the company was giving to its customers in other countries.

According to the CCTV's claims, Apple users in China were being discriminated against by the company which was apparently swapping new iPhones that had been sent back for repair with revamped iPhones with shorter warranties.

About Volkswagen, the show drew attention to the fact that the automaker - which intends increasing its production capacity in China by two-fold, to 4 million cars, in the next five-year period - was still to resolve the long-standing issue pertaining to the direct shift gearbox (DSG) transmission, which was causing cars to accelerate of decelerate during driving.

Meanwhile, in response to CCTV's "3:15" show, Apple China said that it takes "any customer concerns very seriously;" while Volkswagen said on its official Chinese Weibo microblog : "We take this report very seriously and we will quickly make contact with our consumers to resolve the issue."