When a woman feels beautiful, she radiates happiness and confidence, reveals a social experiment conducted by Dove. Dove's campaign was carried out in response to a study concluding that an alarming 80% of women feel anxious about the way they look.

But the campaign has proven that the right state of mind take out a feeling of beauty present inside every woman. An experiment was carried out in which a group of women were asked to wear 'beauty patch' for two weeks.

It was said to the women that these patches would make them feel more beautiful. Along with it, these women were also asked to keep an account of their life-changing experiences for two week period. Initially, they did not feel any difference but gradually they started feeling more beautiful and the patch helped them improve their self-esteem and change their personal lives in a pleasant manner.

Women were positively surprised when they got to know that the beauty-patch that helped them feel so beautiful and confident was nothing but a placebo. Main thing is to believe in own beauty and that is enough to make you feel beautiful.

"This ground-breaking experiment was designed to illustrate that beauty is a state of mind and that the power to feel beautiful comes from within", affirmed Dr. Kearney-Cooke. The experiment was carried out by Dr. Ann Kearney-Cooke, psychologist and New York Times best-selling author. Dr. Kearney-Cooke spent 30 years carrying out scientific research on women's body image and self-esteem.