Software giant and device maker Microsoft has recently launched a new ad to promote the $150 discount which it is offering on it 32GB entry-level Surface RT hybrid tablet/laptop that originally came with a price-tag of $499.
The discounted Surface RT promotional ad has been released by Microsoft even in spite of the fact that excess Surface RT inventory caused the company to take a $900 million write-down against its 2013 second-quarter earnings.
In its ad promoting the discounted 32GB Surface RT tablet, which runs a Windows 8 OS version compatible with ARM processors, Microsoft has compared the device - which now costs $349 after the discount - to the $599-priced Apple iPad.
The ad essentially has a Siri-like voice - which apparently represents the iPad - saying, "I'm sorry, I don't have a USB port... This is not going to end well for me;" with the concluding question going thus: "Do you still think I'm pretty?"
Meanwhile, even though sales of Surface RT tablet has been lower than expected, the company's executives are hoping that the discounted cost of the device will attract customers who may be looking for a low-cost, well-equipped tablet which runs Microsoft Office.
Noting that the Surface RT tablet is worth saving, despite its disastrous start, Brian Hall - head of Surface Marketing - said: "We know we need a lot of Surface users to start the fly wheel of people recommending it."
A scientific study is receiving financial support from the Central Intelligence Agency to figure out whether geo-engineering can help humans to alter earth's environment and mitigate the negative effects of climate change.
The National...
Austrian authorities have asked Turkey to extradite an Austrian arrested recently. He is wanted...
At the 2013 Computex show in Taipei, Taiwan, chip giant Intel announced its next-generation...
Software giant and device maker Microsoft has recently launched a new ad to promote the $150 discount which it is offering on it 32GB entry-level Surface RT hybrid tablet/laptop that originally came with a price-tag of $499.
The discounted...
China is posing risks to global economic growth as Premier Li Keqiang's three-month-old...
On Monday, struggling online games giant Zynga announced that its founder Mark Pincus is...
According to a CNET report, AT&T has sold out of its initial stock of the HTC First handset, which was widely touted as the Facebook phone, but witnessed dismal sales.
The report said that AT&T Mobility CEO Ralph de la Vega has...
Hollywood actress Angelina Jolie may realize or not, but...
Software giant and device maker Microsoft has recently...
A new kind of virus has been found by researchers. The...
© 2011 AustrianTribune - Tribune Online Services. All times CET (GMT + 1.00).