As an initiative to help the customers to get their internet-ordered parcels outside the working period, the Royal mail has decided to open up branches till late.

Nick Landon, managing director of Royal Mail Parcels has said that Royal Mail is a major partner for online retailers. According to the company, this is the biggest gesture and a service. This has been done to prevent any future delays in services.

This has been dubbed as a "click and connect" initiative. This gives shoppers some control over the delivery of their items. Nick said that the company is committed to develop services that would be able to meet the rising demands of online retailers and customers.

This strategy is preceded by an announcement from Sky News City Editor Mark Kleinman. He said that the banks are expected to be part of the Royal Mail privatization.

Even retail analysts have asked for the development of "click and connect services". This, they call, is a key strategy for consumers that will help in switch to online purchasing. According to them, purchasing has witnessed a change in this internet age.

Postal affairs Minister Jo Swinson has said, "Click and collect is a great example of how the expanding digital market is creating commercial opportunities to build a sustainable future for the Post Office and Royal Mail".