In a move which marks the most significant product revamp for Yahoo ever since the CEO Marissa Mayer took over the reins of the company last year, the Yahoo website is being overhauled such that some of the familiar Facebook features - including newsfeed and people's "Likes" - will be incorporated into it.
According to a Wednesday blog post by Mayer, the website redesign of Yahoo - which is one of the world's most-visited online properties; though currently struggling amid competition from Google and social network Facebook - will give the users the advantage of logging in with their Facebook IDs, for gaining access to articles, videos, birthdays, and other content and information shared by friends.
In the next few days, Yahoo intends rolling out the changes to its Internet shop window, bringing on a more streamlined mobile application for smartphones and tablets. The forthcoming Yahoo website redesign follows the December introduction of a new Yahoo Mail version.
In the opinion of analysts, the Yahoo website overhaul is an indication of Yahoo strengthening ties with Facebook; a move which will help Yahoo make use of some of the social network's growing data on its more than one billion users.
Despite the fact that it will not be possible to immediately ascertain the impact of the Yahoo website redesign and tweaks on Internet users, B. Riley Caris analyst Sameet Sinha has termed the makeover as "an important step;" and said: "It will be interesting to see how it develops over time."
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