According to a recent revelation by Nancy Tellem, Corporate VP of Microsoft LA Studios, Microsoft has staffed up a production studio in Santa Monica, California, with nearly 150 employees who are working to develop original content for the company's popular Xbox 360 gaming console.
The strategic move by Microsoft in the direction of creating original content for Xbox is apparently a consequence of the fact that the Xbox -has evolved notably from a mere gaming device to a product which is widely being used by people to play video and music --- a fact which was recently highlighted by Yusuf Mehdl, SVP of Microsoft's interactive entertainment business, at AllThingsD's media conference late Monday.
About Microsoft setting up a production studio in Santa Monica, Tellem said that the original Xbox content which will be developed by the studio's staff will include "cable-quality" and reality-style TV, along with live-events streaming.
Tellem, who joined Microsoft in September, also said that the studio will be working "not only on creating content, but creating engagement;" thereby hinting that interactive elements may be added to partner content.
With speculations galore that the original content for Xbox may possibly be bundled or added as a premium tier above Microsoft's $5-per-month Xbox Live subscription service, Tellem also expressed the hope that the Santa Monica studio's first offering will probably be released later this year.
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