In a notably strategic move which underscores Samsung Electronics' resolve to have a distinct edge over its closest rival, Apple, in the high-end smartphone arena, a record-high sales goal for its forthcoming Galaxy S4 series of handsets has been set by the bigwig South Korean device manufacturer.
According to reports, Samsung, which has scheduled the launch of its much-anticipated Galaxy S4 handset to April 2013, has set a sales goal of more than 100 million units for the smartphone within this year.
The record-high goal which Samsung has set for its upcoming Galaxy S4 lineup will be achieved by Samsung by selling nearly 40 million units of the Galaxy S4 reference model within the ongoing year, along with the sales of approximately 60 million units of 7-8 follow-up models of the handset.
With the record-high Galaxy S4 series' sales goal set by Samsung essentially marking the company's aggressive efforts to consecutively boost its handset lineups, from low- and mid-priced handsets to high-end smartphones, the company will also seemingly continue to launch its Galaxy Note Series while focusing on the `phablet' - smartphone-cum-tablet - market.
Meanwhile, about Samsung's record high sales goal, an industry insider said: "In light of weaker-than-expected sales of the iPhone 5, Samsung has set an ambitious sales goal."
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