Confidential government documents have revealed that the agency that rolled out the national disability insurance scheme has not liked the rebranding name as Disability Care Australia. The agency referred the name as passive and confused.
It was revealed by the documents released to AAP under Freedom of Information. The documents showed that close to $200,000 has been spent by the government to rebrand the scheme.
The name change was announced by the federal government in March. Many people with disabilities vehemently opposed the name as it according to them was condescending.
It has been showed by a document that NDIS agency expressed serious concerns about the name change when it was announced to be as Disability Care Australia. Department officials sent the in-confidence briefing document to Disability Reform Minister Jenny Macklin.
"The agency is concerned the proposed brand is passive and does not encapsulate the empowering nature of the outcomes sought by the scheme", it said.
It also showed the agency's concerns about using a name that is similar to Medicare as it may confuse understanding of the basic motive of the NDIS.
NDIS is intended to offer a holistic and coordinated approach. Moreover, its aim is to provide choice, flexibility and control to eligible people with disability. It was not a program intended for the whole population to offer fixed contributions to individual costs.
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