Brussels Tracking Google’s Smart Moves

A recent report talks about what all Google might have to encounter if in case it didn't change the way it presents search results in Europe. There are apparently fair chances of the search giant to face sanctions from Brussels in case it didn't pay heed to what authorities in the region are saying.

It has been further explained by The European Union's competition chief, Joaquin Almunia, that Google is using its position to manipulate the way it renders its services by giving special footage to links to its own services, while neglecting those from competitors.

While US regulators have cleared Google from all charged last week, Mr. Almunia is not that keen to follow the same route, while he is still investigating the matter. "They are monetising this kind of business, the strong position they have in the general search market... This is not only a dominant position, I think - I fear - there is an abuse of this dominant position", said Mr. Almunia, while sharing his gut feeling that Google is diverting traffic.

In case it is proved that the company is manipulating its search results to rake themselves up in terms of search rankings, there could be some serious consequences in near future. Nonetheless, Google has assured complete cooperation in the matter.


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