In an evident move to promote the new Facebook Gifts digital offering among the Cyber Monday shoppers, Facebook said in a Monday announcement that it was adding iTunes gift cards to its Gifts catalogue.

Facebook's announcement that Facebook Gifts will henceforth begin selling iTunes digital gift certificates implies that the social network has deepened its partnership with Apple. The move is noteworthy because Facebook had, at one time, pulled Apple's access to its APIs, in reaction to Apple's release of its now-discontinued Ping social networking service built around iTunes.

About the recently-announced addition of iTunes gift cards to its virtual gifting catalog, Facebook said that iTunes digital gifts - loaded with Apple's virtual media - will be priced at "$10, $15, $25, or $50."

The social network further added that iTunes digital gift certificates will now enable the Facebook users to "Search for a specific song or album to recommend, or let your friend decide."

The fairly simple iTunes gift purchase process allows the users to select a friend to buy for; choose the dollar amount of the iTunes gift certificate; and, thereafter, add an optional recommendation for what their friends should purchase.

To look for the media they want to suggest to their friends, Facebook Gifts users can either browse Top Albums and other categories, or use a search box. Once the iTunes gift purchase process is completed, the `gift' will appear wrapped on the Timeline of the receivers till it is opened by them.