South Korean device manufacturer Samsung is apparently the biggest rival of the bigwig US consumer electronics maker Apple; with the former's Galaxy line of devices posing a noteworthy challenge to the latter's popular devices like the iPhone and the iPad.

With competition ever on the increase in the cutthroat mobile devices arena, Apple and Samsung are the only two companies which are currently turning profits. While a substantial 72 percent of the earnings in the mobile phone industry are being taken by Apple, the remaining portion is grabbed by Samsung.

Though there is no denying the fact that Apple and Samsung are competing fiercely in the mobile devices market, it is also worth noting that all the strategic moves planned by Samsung - whether they are in manufacturing or in research - are markedly different from Apple's strategies.

So far as the approach followed by the two rivals is concerned, Apple has largely based its success on the creation as well as the dominance of new markets; while Samsung has been more inclined towards making heavy investments in studying the existing markets and making innovations inside them.

Moreover, though Samsung also comes up with cheeky advertisements, time and again, to take digs at Apple which continues to dominate the mobile devices market, the South Korean firm continues to put quite a bit of pressure on Apple's top-notch designers with its devices such as the Galaxy Note `phablet'!